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Government Communications Plan and Media Expenditure

South Australian Government Communications Plan 2017-18

The South Australian Government Communications Plan 2017-18 coordinates across government communications and marketing activities within five key priority areas:

  • Transforming our economy
  • Building safer, healthier communities
  • Creating a fair and just society
  • Reforming government
  • Standing up for South Australia.

The plan outlines trends affecting local media consumption and lists key communication initatives by agency for 2017-18.

Download the South Australian Government Communications Plan 2017-18 (PDF, 4MB)

Previous editions

View the 2016-17 plan. Download the 2016-17 plan (pdf, 6.5MB).

View the 2015-16 plan. Download the 2015-16 plan (pdf, 6.5MB)

Whole of Government Media Advertising Expenditure

All South Australian government departments and agencies are required to plan and book their media advertising through the Master Media Agency (MMA) arrangement

The State Government’s annual media spend on advertising is $8.9 million less in 2015-16 when compared to the baseline year of 2009-10.

The Whole of Government Media Advertising Expenditure Report is incorporated in the Department of the Premier and Cabinet Annual Report and includes the media advertising expenditure placed by Government agencies via the MMA arrangement.